Rachel Sizemore


cookie banner.png

Cookies Made For A Queen

Ever since Reina could walk, she was baking. After a year of her family encouraging her, Reina’s was born. Located in Jacksonville, FL, the cookie shop is family-owned and growing.

Screen Shot 2019-02-07 at 10.08.48 AM.png

My Role

Baking is a passion of mine, so when I had the chance to rebrand a company, I chose Reina’s. Staying true to Reina’s roots, I created simple illustrated cookies seen wrapped around the food truck replacing the chocolate chips with something even better; diamonds.

reinas FOOD TRUCK_update _neighbor.jpg
all screens reinas.jpg

Final Thoughts

There is nothing better than the smell of fresh cookies, and with Reina’s new pink food truck, people will come running. Simplifying the original color scheme and logo helped brighten up the their digital interface. Staying true to her name, Reina’s is now more refined than ever.